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Mar 29, 2025
Apple Q2 2025 Earnings Report
Apple posted strong March quarter results with record EPS and all-time high Services revenue.
Key Takeaways
Apple delivered solid Q2 2025 results with $95.4B in revenue and $24.78B in net income, driven by double-digit growth in Services and continued momentum across product categories.
Services revenue reached an all-time high at $26.645B.
EPS hit a record for the March quarter at $1.65.
Operating cash flow was $24B, enabling $29B return to shareholders.
Apple announced a new $100B share repurchase program and increased its dividend by 4%.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
Apple did not provide specific forward financial guidance, but emphasized strong momentum in Services and high customer satisfaction.
Positive Outlook
- Double-digit Services growth expected to continue.
- Strong iPhone 16e reception supports outlook.
- New Macs and iPads powered by Apple silicon to drive growth.
- High customer loyalty and record installed base.
- Shareholder return plans signal financial confidence.
Challenges Ahead
- No quantitative forward guidance provided.
- Greater China sales declined year-over-year.
- Operating expenses continue to rise.
- Mac and Wearables segments showed limited growth.
- Macro uncertainties and FX headwinds remain risks.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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