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Dec 31, 2024
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Baidu Q4 2024 Earnings Report
Baidu reported a slight revenue decline in Q4 2024, with strong AI Cloud growth offsetting weaknesses in online marketing.
Key Takeaways
Baidu's Q4 2024 revenue decreased by 2% YoY to ¥34.124 billion, mainly due to a 7% decline in online marketing revenue. However, AI Cloud business showed strong growth, increasing by 26% YoY. Net income doubled YoY, driven by favorable FX gains and lower investment losses. Operating income declined 27% due to increased costs and one-time losses.
Total revenue fell 2% YoY, primarily due to a decline in online marketing.
AI Cloud revenue surged 26% YoY, driving non-online marketing revenue growth.
Net income doubled YoY due to foreign exchange gains and lower investment losses.
Operating margin decreased to 11.5% from 15.4% due to higher costs and one-time write-downs.
Revenue by Segment
Forward Guidance
Baidu expects AI Cloud and autonomous driving to drive future growth while navigating continued online marketing weakness.
Positive Outlook
- AI Cloud expected to continue strong growth in 2025.
- Apollo Go expanding globally, with new permits in Hong Kong.
- Baidu remains committed to AI-native search transformation.
- Continued investment in generative AI and cloud computing.
- Cost optimizations expected to improve margins in 2025.
Challenges Ahead
- Online marketing revenue faces continued pressure.
- One-time costs may continue to impact operating margins.
- R&D expenses remain high due to AI investments.
- Global economic uncertainty may affect advertising demand.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
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Avg. Return Before/After Earnings
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