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Mar 31, 2025
Mattel Q1 2025 Earnings Report
reported first quarter 2025 financial results
Key Takeaways
Mattel reported a strong first quarter in 2025 with a 2% increase in Net Sales to $827 million and expanded gross margins. The company achieved top-line growth driven by broad-based category strength, despite an increase in reported operating loss and net loss. Mattel is pausing full-year 2025 guidance due to macroeconomic volatility and evolving U.S. tariff situation but is maintaining its $600 million share repurchase target for 2025.
Net Sales increased by 2% to $827 million in Q1 2025 compared to the prior year.
Gross Margin improved to 49.4%, an increase of 140 basis points.
Reported Operating Loss increased to $53 million.
Reported Net Loss was $40 million, an increase of $12 million.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
Mattel is pausing full-year 2025 guidance due to the volatile macroeconomic environment and evolving U.S. tariff situation, making it difficult to predict consumer spending and U.S. sales for the remainder of the year. However, the company is maintaining its $600 million share repurchase target for 2025.
Positive Outlook
- Maintaining $600 million share repurchase target for 2025.
- Taking mitigating actions to offset potential incremental cost impact of tariffs.
- Accelerating diversification of supply chain to reduce reliance on China-sourced product.
- Optimizing product sourcing and product mix.
- Accelerating cost savings actions and increasing the 2025 savings target under the Optimizing for Profitable Growth program from $60 million to $80 million.
Challenges Ahead
- Volatile macro-economic environment.
- Evolving U.S. tariff situation.
- Difficulty in predicting consumer spending for the remainder of the year.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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