Mattel experienced a challenging third quarter in 2025, with net sales down 6% to $1,736 million and net income decreasing by 25% to $278 million. The decline was primarily driven by a 12% decrease in North America sales and lower gross margin due to unfavorable foreign exchange, inflation, and tariff costs. Despite these challenges, the company reiterated its full-year 2025 guidance, anticipating strong topline growth in the fourth quarter and a good holiday season.
Net Sales for Q3 2025 were $1,736 million, a 6% decrease as reported and 7% in constant currency compared to Q3 2024.
Net Income for the quarter was $278 million, a 25% decrease from $372.4 million in the prior year's third quarter.
Adjusted Earnings per Share (EPS) was $0.89, down from $1.14 in Q3 2024, while reported EPS was $0.88.
The company repurchased $202 million of shares during the quarter and reaffirmed its 2025 guidance, including a $600 million share repurchase target.
Mattel reiterated its full-year 2025 guidance, expecting net sales growth of 1% to 3% in constant currency, an adjusted gross margin of approximately 50%, and adjusted operating income between $700 million and $750 million. The company also reaffirmed its target to repurchase $600 million in shares for the year.
Visualization of income flow from segment revenue to net income