Netflix had a strong Q2 with 17% revenue growth and an operating margin of 27%. The company is scaling its ads business and investing in its entertainment offering. Full year 2024 reported revenue growth is now expected to be 14% to 15%, and an operating margin of 26%.
Revenue grew by 17% year-over-year, driven by a 16% increase in average paid memberships.
Operating margin improved to 27% compared to 22% in the previous year.
Ads tier membership increased by 34% quarter-over-quarter.
Began testing a new, simpler and more intuitive TV homepage in June, which we believe will significantly improve the discovery experience on Netflix.
For Q3 2024, Netflix expects revenue growth of 14% year over year. For the full year 2024, the company now expects revenue growth of 14% to 15% and an operating margin of 26%.
Visualization of income flow from segment revenue to net income