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Jun 30
RumbleON Q2 2025 Earnings Report
RumbleOn reported Q2 2025 revenue of $299.9M, an 11% decrease year-over-year, and a net loss of $32.2M due to lower unit sales and a $34M franchise rights impairment.
Key Takeaways
RumbleOn's Q2 2025 performance reflected an 11% revenue decline driven by reduced powersports unit sales and sharp drops in transportation services. Gross profit fell 6.7% to $83.9M, and the company posted a net loss of $32.2M, or $0.85 per share, including a $34M franchise rights impairment charge. Powersports gross profit per vehicle sold rose 1.9% year-over-year.
Revenue decreased to $299.9M, down 11% from Q2 2024.
Net loss widened to $32.2M, including a $34M impairment of franchise rights.
Powersports gross profit per vehicle sold increased to $5,264.
Vehicle transportation services revenue dropped 91% year-over-year to $1.3M.
RumbleON
RumbleON
RumbleON Revenue by Segment
Revenue by Segment
Powersports Revenue
CapyFin.comVehicle Transportation Services Revenue
CapyFin.com Forward Guidance
Management emphasized progress under its 'back to our roots' strategy, aiming for operational improvements, growth in powersports retail, and stronger financial flexibility following a term loan extension.
Positive Outlook
- Rebranding to RideNow Group, Inc. to align with powersports retail focus.
- Headquarters relocation to Chandler, AZ, to strengthen brand identity.
- Term loan maturity extended to September 30, 2027, with reduced interest costs.
- Clear operational roadmap to improve execution and drive growth.
- Increased confidence from leadership in long-term shareholder value creation.
Challenges Ahead
- Significant revenue decline in vehicle transportation services.
- Powersports retail unit sales fell 5.4% year-over-year.
- Impairment charge of $34M impacted net income.
- Free cash flow decreased sharply to $1.1M from $28.2M a year earlier.
- Cash balance declined 47.6% year-to-date to $44.7M.
Revenue & Expenses
Visualization of income flow from segment revenue to net income