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Jun 30, 2025
RumbleON Q2 2025 Earnings Report
RumbleOn reported Q2 2025 revenue of $299.9M, an 11% decrease year-over-year, and a net loss of $32.2M due to lower unit sales and a $34M franchise rights impairment.
Key Takeaways
RumbleOn's Q2 2025 performance reflected an 11% revenue decline driven by reduced powersports unit sales and sharp drops in transportation services. Gross profit fell 6.7% to $83.9M, and the company posted a net loss of $32.2M, or $0.85 per share, including a $34M franchise rights impairment charge. Powersports gross profit per vehicle sold rose 1.9% year-over-year.
Revenue decreased to $299.9M, down 11% from Q2 2024.
Net loss widened to $32.2M, including a $34M impairment of franchise rights.
Powersports gross profit per vehicle sold increased to $5,264.
Vehicle transportation services revenue dropped 91% year-over-year to $1.3M.
Revenue by Segment
Forward Guidance
Management emphasized progress under its 'back to our roots' strategy, aiming for operational improvements, growth in powersports retail, and stronger financial flexibility following a term loan extension.
Positive Outlook
- Rebranding to RideNow Group, Inc. to align with powersports retail focus.
- Headquarters relocation to Chandler, AZ, to strengthen brand identity.
- Term loan maturity extended to September 30, 2027, with reduced interest costs.
- Clear operational roadmap to improve execution and drive growth.
- Increased confidence from leadership in long-term shareholder value creation.
Challenges Ahead
- Significant revenue decline in vehicle transportation services.
- Powersports retail unit sales fell 5.4% year-over-year.
- Impairment charge of $34M impacted net income.
- Free cash flow decreased sharply to $1.1M from $28.2M a year earlier.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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