Sleep Number experienced a challenging second quarter in 2025, with net sales dropping by 19.7% to $328 million and a net loss of $25 million, compared to a $5 million net loss in the prior year. Despite the sales decline, the company maintained its gross profit margin at 59.1% and successfully reduced operating expenses by 21% year-over-year, excluding restructuring costs. The company is undergoing a turnaround, implementing significant cost savings and new marketing and product initiatives.
Net sales for Q2 2025 were $328 million, a 19.7% decrease compared to Q2 2024.
The company reported a net loss of $25 million in Q2 2025, a significant increase from the $5 million net loss in Q2 2024.
Gross profit margin remained flat at 59.1% compared to the prior year, despite lower sales.
Operating expenses were reduced by $48 million, or 21%, year-over-year, before restructuring and other non-recurring costs, demonstrating effective cost management.
Sleep Number expects full-year 2025 net sales to be approximately $1.45 billion, representing a 14% year-over-year decline. Gross profit margin is anticipated to be 61%, consistent with Q1 2025, and operating expenses are projected to be around $830 million. The company aims for break-even free cash flow in the second half of 2025.
Visualization of income flow from segment revenue to net income