Scripps reported a 14% revenue increase for its Scripps Networks division and an 8% increase for its Local Media division's core advertising in Q4 2021. The company's free cash flow for 2021 reached $280 million, marking the largest non-election year since before the cable networks spin-off in 2008.
Local Media adjusted-combined core advertising grew by 8% in the fourth quarter, reaching 2019 levels for the second consecutive quarter.
Scripps Networks delivered full-year 2021 adjusted-combined revenue growth of 13% and a margin of 41%.
Bounce grew its audience by 24% among viewers 25-54 in the fourth quarter.
In 2021, Scripps paid down a total of $581 million in debt.
Scripps expects about $270 million of political advertising revenue this year. The 2022 mid-terms projection would be up about 40% from Scripps’ political revenue in the last mid-term election year and would help drive an approximately 50% year-over-year increase in 2022 free cash flow, to a range of $400-$450 million.
Visualization of income flow from segment revenue to net income