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Feb 28
WD-40 Q2 2025 Earnings Report
WD-40 Company reported solid performance with increased sales and profit margins in Q2 2025.
Key Takeaways
WD-40 delivered a strong second quarter with increased revenue, improved gross margin, and a notable tax-related income boost. Core maintenance products drove growth, especially in the Americas and EIMEA regions.
Total net sales reached $146.1 million, up 5% from the previous year.
Net income rose to $29.9 million due to both operational performance and a one-time tax benefit.
Adjusted EPS increased to $1.32 from $1.14 last year.
Gross margin improved to 54.6% from 52.4% in Q2 2024.
WD-40
WD-40
WD-40 Revenue by Segment
WD-40 Revenue by Geographic Location
Forward Guidance
WD-40 raised its full-year guidance with improved EPS and margin expectations, while remaining cautious about global uncertainties.
Positive Outlook
- FY25 EPS guidance raised to $5.25–$5.55.
- Gross margin projected between 55% and 56%.
- Revenue forecast between $600M and $630M.
- Expected operating income between $95M and $100M.
- Advertising investment planned at 6% of net sales to support growth.
Challenges Ahead
- Continued unfavorable FX impact projected.
- Slower Asia-Pacific growth may persist into early H2.
- Uncertainty around successful divestiture of homecare and cleaning products.
- Inflation and input cost volatility could impact margins.
- Tariffs and global economic conditions remain potential risks.
Revenue & Expenses
Visualization of income flow from segment revenue to net income