Alliance Data's Q4 2020 financial results reflected a continued gradual recovery in Card Services credit sales. Success in the beauty and health & wellness verticals contributed to the 24% sequential increase in total credit sales in the seasonally strong holiday period. Credit metrics remained resilient and delinquency rates improved as a result of enhanced collection efforts, prudent credit line management, the expansion of consumer relief programs in 2020, and stimulus payments.
Alliance Data's 2020 operating performance demonstrated resilience in a very challenging business environment.
Strategic investments in innovation and additional capabilities improved competitive positioning and enhanced cardmember experience.
Bread's growth trajectory continues to accelerate with the onboarding of digital partners.
Alliance Data added talent in key areas of Card Services businesses, including business development, product, data & analytics, and digital innovation.
In 2021, Alliance Data expects credit sales to increase by high-single digits, with a net loss rate of approximately 6% in the first quarter of 2021, in line with a gradual economic recovery. Total revenue is anticipated to be down low-single digits compared to 2020.