•
Mar 31
MINISO Q3 2025 Earnings Report
MINISO reported strong Q1 2025 results with notable revenue growth and improved gross margin.
Key Takeaways
MINISO delivered a solid quarter, driven by robust performance in overseas markets and expansion of its store network. Revenue and adjusted EBITDA rose year-over-year, though net income declined due to financing and derivative costs.
MINISO
MINISO
MINISO Revenue by Segment
MINISO Revenue by Geographic Location
Forward Guidance
MINISO expects to navigate macroeconomic headwinds through continued global expansion, disciplined cost control, and brand diversification.
Positive Outlook
- 30.3% YoY growth in overseas revenue
- Expansion of high-margin TOP TOY brand
- Resilient performance in China despite challenges
- Strong adjusted EBITDA performance
- Improved product mix and store network refinement
Challenges Ahead
- Decreased net income due to derivative-related expenses
- Higher finance costs from recent securities issuance
- Lower adjusted net margin YoY
- Rising logistics and licensing expenses
- Macroeconomic volatility impacting retail demand
Revenue & Expenses
Visualization of income flow from segment revenue to net income