Philip Morris International's smoke-free business continued its momentum in Q2 2024, accounting for 38.1% of total net revenues. The company raised its full-year guidance despite currency headwinds, driven by strong underlying performance and proactive measures across all categories.
Smoke-free business accounted for 38.1% of total net revenues, up by 2.7pp versus second-quarter last year.
Total IQOS users at quarter-end were estimated at 30.8 million, up by 1.9 million versus December 2023.
ZYN nicotine pouch shipments in the U.S. reached 135.1 million cans, representing growth of 50.3% versus prior year.
Net revenues grew by 1.2% (organically by 4.8%) due to high single-digit pricing and resilient industry volumes.
Philip Morris International raised its full-year guidance for 2024, with adjusted diluted EPS expected to be in the range of $6.33 to $6.45. This forecast includes assumptions for industry volume, shipment volume growth, net revenue growth, and operating cash flow.
Visualization of income flow from segment revenue to net income