Philip Morris International reported strong Q4 2024 results, driven by growth in smoke-free products and combustibles. The smoke-free business accounted for 40% of total net revenues and approximately 42% of gross profit. Total net revenues reached $9.7 billion, with a diluted EPS of $(0.38) and an adjusted diluted EPS of $1.55.
Quarterly shipments of HTU and oral smoke-free products exceeded 40 billion units.
Smoke-free business accounted for 40% of total net revenues and around 42% of gross profit.
IQOS continues to strengthen its position as the second largest nicotine ‘brand’ in markets where present.
ZYN nicotine pouch growth in the U.S. drove oral SFP growth, with shipments reaching nearly 165 million cans.
Philip Morris International forecasts a reported diluted EPS of $6.55 to $6.68 for the full year 2025.