•
Mar 31

Primerica Q1 2025 Earnings Report

Primerica delivered strong Q1 2025 results with record ISP sales, double-digit EPS growth, and solid operating performance across segments.

Key Takeaways

Primerica reported $804.8 million in revenue and $169.1 million in net income for Q1 2025, driven by record Investment and Savings Products sales, growth in the life-licensed sales force, and steady performance in Term Life Insurance. Diluted EPS grew 19% year-over-year to $5.05.

Total revenue increased 9% year-over-year to $804.8 million.

Record $3.6 billion in Investment and Savings Product sales, up 28% year-over-year.

Net income rose to $169.1 million, a 14% increase from the prior year.

Life-licensed sales force expanded to 152,167 representatives, up 7% year-over-year.

Total Revenue
$805M
Previous year: $743M
+8.3%
EPS
$5.02
Previous year: $3.91
+28.4%
Licensed Sales Force
152.17K
Previous year: 142.86K
+6.5%
ISP Sales
$3.6B
Previous year: $2.8B
+28.6%
Client Asset Values
$110B
Previous year: $104B
+6.0%
Cash and Equivalents
$625M
Previous year: $593M
+5.3%
Total Assets
$14.6B
Previous year: $12B
+21.7%

Primerica

Primerica

Primerica Revenue by Segment

Forward Guidance

Primerica expects continued resilience across its core segments with strong support from its growing sales force and disciplined financial model despite economic uncertainty.

Positive Outlook

  • Record ISP sales indicate strong investor demand and product performance.
  • Term Life segment remains stable with 5% growth in adjusted direct premiums.
  • Strong earnings and ROE highlight continued profitability.
  • Client asset values grew with favorable equity markets.
  • Technology and operational investments support segment expansion.

Challenges Ahead

  • Recruitment and new licensing showed YoY declines of 9% and 5%, respectively.
  • Slight dip in productivity per life-licensed representative.
  • Macroeconomic pressures may impact middle-income client engagement.
  • Operating expenses rose in tandem with business growth.
  • Sales force activity may face challenges from cost-of-living concerns.