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Dec 31, 2024

RLX Q4 2024 Earnings Report

RLX Technology reported revenue growth but lower profitability in Q4 2024.

Key Takeaways

RLX Technology reported Q4 2024 revenues of $111.4 million, a significant YoY increase of 56.3%, driven by international expansion. However, net income declined 41.0% YoY to $17.5 million due to increased tax expenses and operating costs. Non-GAAP net income fell 42.0% to $34.5 million, and operating loss improved to $1.6 million compared to a $19.2 million loss a year ago.

Q4 revenue grew 56.3% YoY to $111.4 million.

Net income declined 41.0% YoY to $17.5 million.

Adjusted EPS was $0.026, down from $0.325 a year ago.

Free cash flow increased to $68.1 million in Q4.

Total Revenue
$111M
Previous year: $62.4M
+78.7%
EPS
$0.026
Previous year: $0.046
-43.5%
Operating Margin
-1.4%
Previous year: -26.9%
-94.8%
Gross Margin
27%
Previous year: 23.7%
+13.9%
Operating Cash Flow
$68.1M
Previous year: $41.8M
+62.9%
Gross Profit
$30.1M
Previous year: $17.1M
+76.3%
Cash and Equivalents
$2.17B
Previous year: $1.15B
+89.3%
Free Cash Flow
$68.1M
Previous year: $170M
-60.1%
Total Assets
$2.31B
Previous year: $2.3B
+0.5%

RLX

RLX

RLX Revenue by Segment

RLX Revenue by Geographic Location

Forward Guidance

RLX Technology anticipates further growth in international markets but remains cautious about regulatory risks and cost pressures.

Positive Outlook

  • Strong revenue growth driven by international expansion.
  • Higher gross margin due to improved cost efficiency.
  • Continued investment in product innovation and market development.
  • Improvement in operating loss compared to the previous year.
  • Healthy cash reserves of $2.17 billion support future initiatives.

Challenges Ahead

  • Declining profitability despite revenue growth.
  • Lower non-GAAP net income due to higher operating costs.
  • Uncertainty around regulatory policies in key markets.
  • Higher tax expenses impacted net earnings.
  • Increased R&D and branding expenses reducing short-term margins.