Under Armour Q2 2025 Earnings Report
Key Takeaways
Under Armour's second quarter fiscal 2025 results showed a revenue decrease of 11% to $1.4 billion, but gross margin increased by 200 basis points to 49.8%. The company raised its full-year profitability outlook while increasing marketing investments.
Revenue decreased by 11% to $1.4 billion, or 10% on a currency-neutral basis.
Gross margin increased 200 basis points to 49.8%, driven by lower product and freight costs, reduced discounting, and favorable channel mix.
Operating income was $173 million, and net income was $170 million.
The company raised its full-year profitability outlook and increased marketing investments.
Under Armour
Under Armour
Under Armour Revenue by Segment
Under Armour Revenue by Geographic Location
Forward Guidance
Under Armour expects revenue to decline at a low double-digit percentage rate. Gross margin is expected to increase by 125 to 150 basis points. Adjusted diluted earnings per share is expected to be between $0.24 and $0.27.
Positive Outlook
- Gross margin is expected to increase by 125 to 150 basis points.
- Increase is driven primarily by reduced promotional and discounting activities.
- Increase is driven by product costing benefits.
- Adjusted selling, general, and administrative expenses are expected to decrease at a low-to-mid single-digit percentage rate, excluding certain expenses.
- Approximately $25 million in additional marketing investments following better-than-expected year-to-date profitability performance.
Challenges Ahead
- Revenue is expected to decline at a low double-digit percentage rate.
- North America revenue is expected to decline 14 to 16 percent.
- International business expects a low single-digit percent decline.
- Asia-Pacific business expects a high single-digit decline due to macroeconomic pressures.
- Operating loss is expected to be $176 to $196 million.
Revenue & Expenses
Visualization of income flow from segment revenue to net income