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Dec 31, 2024
Bilibili Q4 2024 Earnings Report
Bilibili reported its first quarter of GAAP profitability, driven by strong growth in advertising and mobile games revenue.
Key Takeaways
Bilibili achieved its first quarter of GAAP profitability in Q4 2024, with total revenue rising by 22% year-over-year. Strong performance in high-margin advertising and mobile gaming segments significantly contributed to revenue growth. Gross profit surged by 68% due to improved monetization efficiency, while adjusted net profit reached $61.9 million.
Total revenue increased by 22% year-over-year to $1.06 billion.
Net profit reached $12.2 million, compared to a net loss in the prior year.
Adjusted net profit improved to $61.9 million from an adjusted net loss last year.
Gross profit margin increased to 36.1%, up 10 percentage points year-over-year.
Revenue by Segment
Forward Guidance
Bilibili aims to further enhance profitability through increased monetization efficiency, expansion in high-margin advertising and gaming segments, and leveraging AI-driven content recommendations.
Positive Outlook
- Strong growth in advertising and mobile gaming expected to continue.
- Further optimization of monetization strategies to drive profitability.
- Expansion of AI-driven content recommendations for improved engagement.
- User engagement remains high with increasing DAUs and MAUs.
- Improved operational efficiencies expected to sustain cost management.
Challenges Ahead
- Competitive landscape in China's digital entertainment market remains intense.
- Potential regulatory challenges affecting digital advertising and content.
- Cost pressures from content creation and licensing agreements.
- Macroeconomic uncertainties impacting consumer spending trends.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
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Avg. Return Before/After Earnings
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