Bilibili Q4 2024 Earnings Report
Key Takeaways
Bilibili achieved its first quarter of GAAP profitability in Q4 2024, with total revenue rising by 22% year-over-year. Strong performance in high-margin advertising and mobile gaming segments significantly contributed to revenue growth. Gross profit surged by 68% due to improved monetization efficiency, while adjusted net profit reached $61.9 million.
Total revenue increased by 22% year-over-year to $1.06 billion.
Net profit reached $12.2 million, compared to a net loss in the prior year.
Adjusted net profit improved to $61.9 million from an adjusted net loss last year.
Gross profit margin increased to 36.1%, up 10 percentage points year-over-year.
Bilibili Revenue
Bilibili EPS
Bilibili Revenue by Segment
Forward Guidance
Bilibili aims to further enhance profitability through increased monetization efficiency, expansion in high-margin advertising and gaming segments, and leveraging AI-driven content recommendations.
Positive Outlook
- Strong growth in advertising and mobile gaming expected to continue.
- Further optimization of monetization strategies to drive profitability.
- Expansion of AI-driven content recommendations for improved engagement.
- User engagement remains high with increasing DAUs and MAUs.
- Improved operational efficiencies expected to sustain cost management.
Challenges Ahead
- Competitive landscape in China's digital entertainment market remains intense.
- Potential regulatory challenges affecting digital advertising and content.
- Cost pressures from content creation and licensing agreements.
- Macroeconomic uncertainties impacting consumer spending trends.
- Fluctuations in foreign exchange rates affecting financial performance.
Revenue & Expenses
Visualization of income flow from segment revenue to net income