Bilibili posted a net income of $30.5M in Q2 2025 as revenue surged 20% year-over-year to $1.02B. Significant improvements in gross margin and operational efficiency contributed to strong bottom-line results, with notable gains in advertising and mobile games.
Bilibili posted $965.1M in revenue, driven by mobile games and advertising. Net loss was nearly eliminated, while adjusted EPS turned positive. Gross margin rose significantly as monetization efficiency improved.
Bilibili achieved its first quarter of GAAP profitability in Q4 2024, with total revenue rising by 22% year-over-year. Strong performance in high-margin advertising and mobile gaming segments significantly contributed to revenue growth. Gross profit surged by 68% due to improved monetization efficiency, while adjusted net profit reached $61.9 million.