DouYu achieved a net income of $5.3 million in Q2 2025, driven by a 96.8% YoY surge in revenue from its innovative business, advertising, and other segment. Cost-cutting measures and improved margins contributed to a positive quarter.
Net income reached $5.3 million, compared to a net loss of $49.2 million in Q2 2024.
Revenue from innovative business, advertising and other nearly doubled YoY, accounting for 45.2% of total revenue.
Gross margin expanded to 13.5%, supported by reductions in content and bandwidth costs.
Mobile MAUs declined to 36.4 million, reflecting fewer official tournament broadcasts and content reductions.
DouYu expects a more volatile and competitive second half of 2025 but is confident in executing its cost optimization and content strategy.
Visualization of income flow from segment revenue to net income