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Jun 30, 2023
Direct Digital Q2 2023 Earnings Report
Reported strong growth in both buy- and sell-side businesses, with a shift in media spend from traditional to digital and an increase in media spend targeted at the middle market.
Key Takeaways
Direct Digital Holdings reported a 67% year-over-year increase in revenue to $35.4 million for the second quarter of 2023. The company raised its full-year 2023 revenue guidance due to these strong Q2 results.
Reported substantial growth in both buy- and sell-side businesses.
Observed a shift in media spend from traditional to digital.
Experienced an increase in media spend targeted at the middle market.
Strategic investments across the platform are yielding positive results.
Direct Digital
Direct Digital
Forward Guidance
Assuming no major economic conditions deteriorate or significantly reduce advertiser demand, the company is increasing its previously issued estimate as disclosed in its Q1 2023 update.