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Sep 29, 2024
1 800 FLOWERS Q1 2025 Earnings Report
Reported revenues of $242.1 million and a net loss of $34.2 million, with a gross profit margin increase of 20 basis points to 38.1%.
Key Takeaways
1-800-FLOWERS.COM, Inc. reported first quarter results generally in-line with expectations, with a slight improvement in e-commerce revenue trends, gross profit margin growth, and reduced expenses from Work Smarter initiatives.
Total consolidated revenues decreased 10.0% to $242.1 million compared to the prior year period.
E-commerce revenues decreased 8.0% over the prior year period, with a 6.5% decline in orders and a 1.5% decline in Average Order Value (AOV).
Gross profit margin increased 20 basis points to 38.1%, compared to the prior year period.
Net loss for the quarter was $34.2 million, or ($0.53) per share, compared to a net loss of $31.2 million, or ($0.48) per share in the prior year period.
1 800 FLOWERS
1 800 FLOWERS
1 800 FLOWERS Revenue by Segment
Revenue by Segment
Gourmet Foods & Gifts Revenue
CapyFin.comConsumer Floral & Gifts Revenue
CapyFin.comBloomNet Revenue
CapyFin.com Forward Guidance
For Fiscal 2025, the Company continues to expect its revenue trend to improve as the fiscal year progresses. Total revenues are expected to be in a range of flat to a decrease in the low-single digits, Adjusted EBITDA to be in a range of $85 million to $95 million, and Free Cash Flow to be in a range of $45 million to $55 million.
Positive Outlook
- Revenue trend is expected to improve as the fiscal year progresses.
- Relationship Innovation initiatives are expected to expand product offerings.
- Broadened price points are expected to enhance the user experience.
- Increased marketing spend is expected to contribute to revenue growth.
- Adjusted EBITDA is expected to be in a range of $85 million to $95 million.
Challenges Ahead
- Consumer environment remains uncertain.
- Total revenues are expected to be in a range of flat to a decrease in the low-single digits.
- Adjusted EBITDA range reflects the acknowledgement that the consumer environment remains uncertain.
- Revenue and gross margin were impacted by the lower volume of lower margin orders processed by BloomNet.
- Segment contribution margin was impacted by the lower volume of lower margin orders processed by BloomNet.
Revenue & Expenses
Visualization of income flow from segment revenue to net income