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Hepsiburada faced a challenging Q1 2025, with revenue declining and net loss increasing due to consumption boycotts and weaker demand. Despite margin improvements from premium services and advertising, the company's EBITDA and free cash flow deteriorated significantly.
Management expects continued macroeconomic pressure and moderated consumer demand in the near term, while focusing on gross margin improvement and fintech growth.
Visualization of income flow from segment revenue to net income
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