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Jun 30, 2025
iQIYI Q2 2025 Earnings Report
Reported a swing to net loss amid an 11% revenue decline in Q2 2025.
Key Takeaways
iQIYI experienced a challenging quarter, posting a net loss of $18.7M and a 1% operating loss margin, largely due to a lighter content slate and weaker ad demand. Revenue fell across most segments, with content distribution down sharply. Free cash flow turned negative for the quarter.
Revenue declined 11% YoY to $925.3M, primarily due to lighter content and weaker advertising.
Net loss reached $18.7M, compared to net income of $9.6M a year ago.
Free cash flow dropped to -$4.8M versus $53.4M in Q2 2024.
Non-GAAP EPS fell sharply to $0.02, down from $0.25 in Q2 2024.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
No formal quantitative guidance provided, but the company is focusing on long-term innovation and structural efficiency.
Positive Outlook
- Continued top market share in total drama viewership
- Growing investments in AI and micro dramas
- Declining net interest expenses for seven straight quarters
- Efficient capital structure management
- Focus on long-term global expansion initiatives
Challenges Ahead
- 11% decline in revenue YoY
- Ad revenues under pressure due to macroeconomic environment
- Operating income swung to a loss
- Free cash flow turned negative
- Lighter content slate impacted subscription and engagement
Historical Earnings Impact
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Avg. Return Before/After Earnings
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