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Dec 26, 2024
National CineMedia Q4 2024 Earnings Report
National CineMedia reported a decline in revenue and operating income for Q4 2024, with net income slightly increasing year-over-year.
Key Takeaways
National CineMedia, Inc. reported total revenue of $86.3 million for Q4 2024, marking a 5.1% decline from the prior year. Operating income dropped to $20.0 million, while net income increased to $24.7 million. The company attributed the revenue decline to an unfavorable movie slate compared to the previous year's strong performance driven by Taylor Swift: The Eras Tour.
Q4 2024 revenue declined by 5.1% to $86.3 million.
Operating income fell to $20.0 million from $20.5 million in Q4 2023.
Net income increased to $24.7 million from $23.7 million in the prior year.
EPS improved to $0.26 per diluted share from $0.24 in Q4 2023.
National CineMedia
National CineMedia
Forward Guidance
NCM expects Q1 2025 revenue to range between $34.0M and $36.0M, with Adjusted OIBDA projected between -$9.5M and -$7.5M, citing lower advertising impressions and reduced government spending as headwinds.
Positive Outlook
- Revenue expected to range between $34.0M and $36.0M in Q1 2025.
- Robust second-quarter sales pacing suggests stronger H1 2025 performance.
- Cinema advertising remains a premium platform for marketers.
- Expansion of the NCMx data platform driving measurable ROI.
- Continued audience engagement with blockbuster releases.
Challenges Ahead
- Lower expected impressions in Q1 2025 impacting revenue.
- Temporary advertising spend delays due to government spending cuts.
- Uncertainty in certain advertising categories due to ongoing tariff concerns.
- Competitive pressure in the advertising market remains a challenge.
- Industry-wide impact from last year's writer and actor strikes still affecting content pipelines.