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Dec 31, 2024
Weibo Q4 2024 Earnings Report
Weibo reported a slight decline in revenue but strong growth in value-added services in Q4 2024.
Key Takeaways
Weibo's Q4 2024 revenue declined by 1% year-over-year to $456.8 million, with a decrease in advertising revenue but strong growth in value-added services. Net income was significantly lower compared to the previous year, though non-GAAP earnings showed improvement. The company's operational efficiency remained strong, maintaining a 26% operating margin.
Total revenue was $456.8 million, down 1% YoY.
Net income fell to $8.9 million from $83.2 million in Q4 2023.
Non-GAAP net income rose to $106.6 million, up from $76.4 million YoY.
Value-added services revenue increased 18% YoY to $71.0 million.
Revenue by Segment
Forward Guidance
Weibo expects continued focus on high-quality user acquisition and expansion of value-added services to drive future growth.
Positive Outlook
- Growth in value-added services, including memberships and gaming.
- Continued investment in AI-empowered content ecosystems.
- Stable advertising revenue trends despite market challenges.
- Operational efficiency improvements to sustain profitability.
- Commitment to shareholder returns, including a $200 million annual dividend.
Challenges Ahead
- Decline in advertising revenue, especially from the gaming sector.
- Lower net income compared to the prior year.
- Potential regulatory challenges in China’s digital advertising space.
- Intensifying competition in the social media and content platform market.
Historical Earnings Impact
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Avg. Return Before/After Earnings
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