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Mar 31
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On Q1 2025 Earnings Report

Reported record net sales and expanded margins in the first quarter of 2025.

Key Takeaways

On Holding AG reported strong first-quarter 2025 results, with record net sales of CHF 726.6 million, a 43.0% increase year-over-year. Growth was driven by exceptional momentum in both the direct-to-consumer (DTC) and wholesale channels. The company also saw significant expansion in adjusted EBITDA margin and an increase in gross profit margin, exceeding expectations and leading to a raised full-year net sales outlook.

Net sales reached a record CHF 726.6 million in Q1 2025, growing 43.0% year-over-year.

Both Direct-to-Consumer (DTC) and wholesale channels demonstrated strong growth, increasing by 45.3% and 41.5% respectively.

Gross profit margin expanded to 59.9%, and adjusted EBITDA margin increased significantly to 16.5%.

Based on strong performance and demand, On raised its full-year 2025 net sales guidance to at least 28% growth on a constant currency basis.

Total Revenue
CHF 727M
Previous year: CHF 525M
+38.4%
EPS
CHF 0.212
Previous year: CHF 0.343
-38.4%
Gross Profit Margin
59.9%
Previous year: 59.7%
+0.3%
Adjusted EBITDA Margin
16.5%
Previous year: 15.2%
+8.6%
Net Income Margin
7.8%
Previous year: 18%
-56.7%
Gross Profit
CHF 435M
Previous year: CHF 313M
+38.9%
Cash and Equivalents
CHF 872M
Previous year: CHF 586M
+48.7%
Total Assets
CHF 2.42B
Previous year: CHF 1.89B
+27.8%

On

On

On Revenue by Segment

On Revenue by Geographic Location

Forward Guidance

On increased its full-year 2025 net sales outlook, now expecting at least 28% net sales growth on a constant currency basis, corresponding to reported net sales of at least CHF 2.86 billion. The company expects a full-year gross profit margin in the range of 60.0% - 60.5% and an adjusted EBITDA margin in the range of 16.5% - 17.5%.

Positive Outlook

  • Strong demand across channels, regions, and product categories continues.
  • Exciting product pipeline for the remainder of the year.
  • Increased full-year net sales outlook to at least 28% growth.
  • Confidence in navigating the current dynamic market environment.
  • Commitment to bold innovation, operational excellence, and elevated consumer experiences.

Challenges Ahead

  • Recent global trade policy shifts have introduced higher levels of planning uncertainty.
  • Potential for increased customs and freight expenses.
  • General volatility within the global supply chain.
  • Material depreciation of all key operating currencies against the Swiss Franc.
  • Outlook includes additional United States tariffs currently in place.

Revenue & Expenses

Visualization of income flow from segment revenue to net income