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Jun 28, 2025
USANA Q2 2025 Earnings Report
USANA Health Sciences reported its second quarter 2025 financial results, showing an increase in net sales but a decrease in net earnings and diluted EPS compared to the previous year.
Key Takeaways
USANA Health Sciences delivered positive second quarter results with an 11% year-over-year consolidated net sales growth, reaching $236 million. However, net earnings decreased by 7% to $9.7 million, and diluted EPS fell by 4% to $0.52. The company's direct-to-consumer business, Hiya, continued its strong growth, while the direct selling business is undergoing a comprehensive commercial strategy rollout.
Net sales increased by 11% year-over-year to $236 million, driven by strong performance in the Hiya direct-to-consumer business.
Net earnings decreased by 7% to $9.7 million, and diluted EPS was $0.52, down from $0.54 in the prior year.
Adjusted diluted EPS saw a significant increase of 36% to $0.74, reflecting the exclusion of acquisition-related costs.
The company reiterated its full-year 2025 outlook, anticipating continued growth in net sales and profitability.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
USANA Health Sciences reiterated its fiscal year 2025 outlook, expecting consolidated net sales between $920 million and $1.0 billion, and diluted EPS between $1.50 and $2.20. The company anticipates continued growth in both its direct selling and Hiya businesses, with a focus on strategic initiatives and managing promotional costs.
Positive Outlook
- Reiterated full-year 2025 outlook for consolidated net sales of $920 million to $1.0 billion.
- Anticipated net sales from the direct selling business of $775 million to $840 million.
- Expected net sales from Hiya of $145 million to $160 million, reflecting strong year-over-year growth of 29% to 42%.
- Projected diluted EPS between $1.50 and $2.20, and adjusted diluted EPS between $2.35 and $3.00.
- Fiscal year 2025 is a 53-week year, including one additional week of sales compared to fiscal 2024.
Challenges Ahead
- The wider than normal range for net sales reflects a fluid operating environment.
- Anticipated short-term increase in promotional costs during the third quarter due to the global launch of an enhanced direct sales compensation plan.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
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Avg. Return Before/After Earnings
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