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Mar 31

Vipshop Q1 2025 Earnings Report

Vipshop reported steady profitability amid lower revenue and order volume in Q1 2025.

Key Takeaways

Vipshop delivered $3.6B in revenue and $267.7M in net income in Q1 2025, maintaining solid profitability despite a year-over-year revenue decline and fewer active customers.

Revenue reached $3.62 billion, down from $3.81 billion YoY.

Net income was $267.7 million, with adjusted EPS at $0.61.

Active customers dropped to 41.3 million from 43.1 million last year.

The company continued buybacks, repurchasing $16.9 million in ADSs.

Total Revenue
$3.62B
Previous year: $3.85B
-5.9%
EPS
$0.61
Previous year: $0.65
-6.2%
Operating Margin
8.7%
Previous year: 10%
-13.0%
Gross Margin
23.2%
Previous year: 23.7%
-2.1%
Total Orders
167.2M
Previous year: 178.5M
-6.3%
Gross Profit
$838M
Previous year: $911M
-8.0%
Cash and Equivalents
$4B
Previous year: $3.81B
+4.9%
Free Cash Flow
-$246M
Total Assets
$10.3B
Previous year: $9.74B
+5.5%

Vipshop

Vipshop

Vipshop Revenue by Geographic Location

Forward Guidance

Vipshop forecasts Q2 2025 revenue between $3.51 billion and $3.71 billion, implying a year-over-year decline of up to 5%.

Positive Outlook

  • Maintained strong net income amid revenue pressures.
  • Expanded Super VIP customer base with double-digit growth.
  • Continued execution on long-term strategic initiatives.
  • Disciplined investment and improved operational efficiency.
  • Shareholder returns enhanced through buybacks.

Challenges Ahead

  • Revenue outlook indicates up to 5% decline YoY.
  • Lower order volumes and customer engagement.
  • Decreased gross and operating margins YoY.
  • Free cash outflow of $246 million in Q1.
  • Rising marketing and administrative expenses.