Hepsiburada delivered strong top-line growth in Q4 2025 with GMV increasing 10.5% and revenue up 17.8% year-over-year. Despite the revenue growth, the company faced significant profitability headwinds, reporting a net loss of TRY 3.1 billion and a near-zero EBITDA due to increased investments in growth initiatives, marketing, and merchant delivery subsidies.
GMV grew 10.5% to TRY 85.3 billion, driven by a 17.6% increase in order volume.
Revenue increased 17.8% to TRY 28.0 billion, supported by strong growth in 1P sales and delivery services.
EBITDA plummeted from TRY 935.8 million to TRY 1.1 million as the company prioritized market share and growth investments.
Free Cash Flow remained a bright spot, increasing 79.3% to TRY 3.5 billion in the quarter.
The company is transitioning to new reporting definitions aligned with its controlling shareholder, Kaspi.kz, starting in Q1 2026 to facilitate consolidation and managerial alignment.
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