Vera Bradley reported consolidated net revenues of $98.5 million and a net loss of $7.0 million, or $0.21 per diluted share, for the first quarter of fiscal year 2023. The results were impacted by inflationary pressures and a shift in social and digital media effectiveness.
Total Company first quarter revenues fell below expectations, resulting in a net loss of $0.19 per diluted share before certain charges.
Inflationary pressures impacted spending of Vera Bradley full-line customers with household incomes below $55,000 and traffic in factory stores.
Pura Vida's ecommerce revenues were significantly affected by the shift in social and digital media effectiveness and rising digital media costs.
The company is reducing its cost structure, targeting annual savings of $15 to $25 million.
The Company expects the challenging macroeconomic environment to continue for the balance of the year and that it will take time to return the Pura Vida ecommerce business to growth. The company lowered its outlook for fiscal year 2023.
Visualization of income flow from segment revenue to net income