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Mar 31, 2025
RLX Q1 2025 Earnings Report
RLX Technology reported strong Q1 2025 results with notable revenue growth and increased profitability.
Key Takeaways
The company achieved a significant increase in revenue and profitability in Q1 2025, driven by international expansion and effective cost optimization measures.
Revenue rose to $111,387,000 due to international expansion.
Net income increased to $30,695,000 under U.S. GAAP.
Non-GAAP EPS was $0.028, reflecting strong operating efficiency.
Gross margin improved to 28.6%, supported by cost control.
Revenue by Geographic Location
Forward Guidance
RLX expects continued pressure from regulatory changes but remains confident in its strategic capabilities to sustain growth.
Positive Outlook
- Strong brand recognition in global markets
- Robust inventory and supply chain management
- Shifting to larger-volume e-liquid formats aligns with consumer trends
- Ongoing international expansion supports revenue
- Effective cost control measures continue to drive margin improvements
Challenges Ahead
- Global bans on disposable e-vapor products
- Increased excise taxes on vapor products
- Uncertain and evolving international regulatory environment
- Fluctuations in share-based compensation expenses
- Continued macroeconomic headwinds impacting demand
Historical Earnings Impact
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Avg. Return Before/After Earnings
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