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Mar 31
RLX Q1 2025 Earnings Report
RLX Technology reported strong Q1 2025 results with notable revenue growth and increased profitability.
Key Takeaways
The company achieved a significant increase in revenue and profitability in Q1 2025, driven by international expansion and effective cost optimization measures.
Revenue rose to $111,387,000 due to international expansion.
Net income increased to $30,695,000 under U.S. GAAP.
Non-GAAP EPS was $0.028, reflecting strong operating efficiency.
Gross margin improved to 28.6%, supported by cost control.
RLX
RLX
RLX Revenue by Segment
RLX Revenue by Geographic Location
Forward Guidance
RLX expects continued pressure from regulatory changes but remains confident in its strategic capabilities to sustain growth.
Positive Outlook
- Strong brand recognition in global markets
- Robust inventory and supply chain management
- Shifting to larger-volume e-liquid formats aligns with consumer trends
- Ongoing international expansion supports revenue
- Effective cost control measures continue to drive margin improvements
Challenges Ahead
- Global bans on disposable e-vapor products
- Increased excise taxes on vapor products
- Uncertain and evolving international regulatory environment
- Fluctuations in share-based compensation expenses
- Continued macroeconomic headwinds impacting demand