•
Mar 31

Sally Beauty Q2 2025 Earnings Report

Sally Beauty reported Q2 2025 results with a rise in profitability and continued margin expansion despite a decline in revenue.

Key Takeaways

Sally Beauty delivered improved profitability for the third consecutive quarter, driven by gross margin expansion and disciplined cost controls, even as sales declined slightly due to macroeconomic challenges.

Net income increased to $39.2 million, up from $29.2 million last year.

Adjusted EPS rose to $0.42, a 20% increase from the prior year.

Gross margin expanded by 100 basis points to 52.0%.

Free cash flow reached $32.2 million, supporting debt repayment and share repurchases.

Total Revenue
$883M
Previous year: $908M
-2.8%
EPS
$0.42
Previous year: $0.35
+20.0%
Consolidated Same-Store Sales
-1.3%
Previous year: -1.5%
-13.3%
SBS Same-Store Sales
-0.3%
Previous year: -4%
-92.5%
BSG Same-Store Sales
-2.7%
Previous year: 2%
-235.0%
Gross Profit
$459M
Previous year: $463M
-0.9%
Cash and Equivalents
$92.2M
Previous year: $97M
-5.0%
Free Cash Flow
$32.2M
Previous year: $23M
+39.9%
Total Assets
$2.71B
Previous year: $2.75B
-1.5%

Sally Beauty

Sally Beauty

Sally Beauty Revenue by Segment

Forward Guidance

Sally Beauty expects flat to slightly negative comparable sales in Q3 and full-year 2025, with adjusted operating margins holding steady in the 8.0% to 8.5% range.

Positive Outlook

  • Maintaining adjusted operating margin guidance of 8.0% to 8.5%.
  • Strong cash generation expected to continue.
  • Continued benefit from cost control measures.
  • Steady e-commerce performance expected.
  • Operational efficiency gains from store and distribution optimization.

Challenges Ahead

  • Expectations of flat to down 2% comparable sales in Q3.
  • Full-year consolidated net sales expected to be impacted by FX.
  • Macroeconomic uncertainty could pressure consumer spending.
  • No assumed improvements in trade policy or economic outlook.
  • Store count continues to decline modestly year-over-year.

Revenue & Expenses

Visualization of income flow from segment revenue to net income