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Dec 31, 2024
Zhihu Q4 2024 Earnings Report
Zhihu reported its Q4 2024 results, achieving profitability with strong cost management and margin expansion.
Key Takeaways
Zhihu achieved total revenue of $117,712,000 in Q4 2024, with net income of $11,838,000 and non-GAAP adjusted net income of $13,300,000. The company posted its first profitable quarter, driven by margin improvements and disciplined expense management.
Total revenue was $117.7 million, down from $161.2 million year-over-year.
Gross margin expanded to 62.9%, reflecting better monetization and efficiency.
Net income reached $11.8 million, turning around from a $14.1 million loss in the same period last year.
Adjusted net income (non-GAAP) was $13.3 million, compared to an adjusted net loss in the prior year.
Zhihu
Zhihu
Zhihu Revenue by Segment
Revenue by Segment
Marketing Services Revenue
CapyFin.comPaid Membership Revenue
CapyFin.comVocational Training Revenue
CapyFin.comOther Revenue
CapyFin.com Forward Guidance
Zhihu will continue to focus on operational efficiency, enhancing AI integrations, and expanding premium content offerings for long-term sustainable growth.
Positive Outlook
- Focus on monetization enhancements.
- Growing engagement from content creators.
- Cost discipline leading to operating efficiency.
- Expansion of AI-driven features for better user experience.
- Optimized revenue mix and premium services.
Challenges Ahead
- Decline in vocational training revenue from acquired businesses.
- Pressure on average revenue per subscribing member.
- Lower marketing services revenue year-over-year.
- Challenges in maintaining user growth momentum.
- Potential market fluctuations impacting advertising demand.
Revenue & Expenses
Visualization of income flow from segment revenue to net income