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Sep 30, 2025
Baozun Q3 2025 Earnings Report
Baozun reported narrowed losses and modest revenue growth in Q3 2025.
Key Takeaways
Baozun delivered a 4.8% increase in revenue and improved its adjusted operating income across both E-Commerce and Brand Management. Despite a net loss, the company showed signs of financial discipline and strategic progress.
Revenue by Segment
Revenue by Geographic Location
Forward Guidance
Baozun expects continued operational improvements with a focus on profitability and balanced growth across its business lines.
Positive Outlook
- E-Commerce returned to adjusted operating profitability.
- Brand Management segment narrowed its losses significantly.
- Revenue increased across both major business segments.
- Company maintained cost control across several expense categories.
- Digital services and IT solutions showed continued growth.
Challenges Ahead
- The company posted a net loss despite operational improvements.
- Product sales in key categories like Appliances and Nutrition declined.
- Brand Management remains in negative adjusted operating income.
- Exchange rate fluctuations impacted profitability.
Historical Earnings Impact
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Avg. Return Before/After Earnings
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