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Dec 31, 2024
Baozun Q4 2024 Earnings Report
Baozun reported its Q4 2024 results, showing 7.7% year-over-year revenue growth and significant improvement in profitability metrics.
Key Takeaways
Baozun delivered a solid performance in Q4 2024 with $410.2 million in revenue, a 7.7% increase compared to last year. Net income turned positive with $20,000, and non-GAAP net income rose to $6.3 million. Operating income reached $10 million, while non-GAAP operating income was $14.2 million, reflecting improved efficiency and cost optimization measures.
Revenue grew 7.7% YoY to $410.2 million.
Net income attributable to shareholders turned positive at $20,000.
Non-GAAP net income improved by 58.9% to $6.3 million.
Adjusted operating profit for E-Commerce rose 16.3% to $18.8 million.
Revenue by Segment
Forward Guidance
Baozun remains confident in sustaining long-term profitability and growth through ongoing efficiency improvements and digital innovation.
Positive Outlook
- Continued investment in AI and digital solutions.
- Positive revenue growth in both E-Commerce and Brand Management segments.
- Strong cash position with $399.5 million on hand.
- Adjusted operating profit improvements across segments.
- Increasing number of brand partnerships and omni-channel expansion.
Challenges Ahead
- Exchange rate losses impacted bottom line.
- Ongoing impairment losses on certain investments.
- Operational losses still present in the Brand Management segment.
- Intensified competition in the digital commerce market.
Historical Earnings Impact
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Avg. Return Before/After Earnings
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