Celsius Holdings announced it has entered into a definitive agreement to acquire Alani Nutrition LLC for $1.65 billion. The company also released its fourth quarter and full-year 2024 financial results.
Celsius to acquire Alani Nu for $1.65 billion, creating a leading better-for-you, functional lifestyle platform.
The acquisition combines two growing, scaled energy brands with clear category tailwinds.
The transaction is expected to be accretive to cash EPS in the first full year of ownership.
Alani Nu retail sales increased by 78% year over year as reported by Circana for the last-four-week period ended Jan. 26, 2025.
With the addition of Alani Nu, the combined Celsius platform is expected to drive ~$2 billion in sales across a differentiated energy portfolio. The transaction is expected to enhance Celsius’ position as an innovative leader in the large, growing global energy category, which is projected to grow at a 10% CAGR from 2024 to 2029.