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Mar 31
Wix Q1 2025 Earnings Report
Wix reported strong revenue growth and profitability in Q1 2025, highlighted by solid performance across Self Creators and Partners segments.
Key Takeaways
Wix exceeded expectations in Q1 2025 with $473.7M in revenue and a net income of $33.8M, supported by successful adoption of its AI design platform Wixel and ongoing growth in creative subscriptions and business solutions.
Revenue grew to $473.7M, up from $419.8M in Q1 2024.
Net income reached $33.8M, with non-GAAP EPS of $1.55.
Free cash flow hit $142.4M, maintaining a strong 30% margin.
Launched Wixel, an AI-powered visual design platform broadening Wix's scope beyond websites.
Wix
Wix
Wix Revenue by Segment
Revenue by Segment
Creative Subscriptions Revenue
CapyFin.comBusiness Solutions Revenue
CapyFin.com Forward Guidance
Wix expects continued growth in H2 2025 driven by strong cohort performance, while maintaining a cautious full-year outlook due to macroeconomic uncertainties.
Positive Outlook
- Strong cohort performance expected to drive H2 acceleration
- Total revenue guidance for Q2 2025: $485M–$489M
- Full-year revenue guidance maintained at $1.97B–$2.00B
- Expected free cash flow of $590M–$610M (~30–31% of revenue)
- On track to achieve Rule of 45 in 2025
Challenges Ahead
- Macro uncertainty impacting Business Solutions outlook
- Cautious stance maintained despite Q1 strength
- FX headwinds only recently dissipated
- Deferred use of increased $200M share repurchase authorization
- Potential volatility in certain SMB markets
Revenue & Expenses
Visualization of income flow from segment revenue to net income