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Wix
🇮🇱 NASDAQ:WIX
•
Dec 31, 2024

Wix Q4 2024 Earnings Report

Wix achieved strong revenue growth and reported its first-ever positive GAAP operating income.

Key Takeaways

Wix delivered a solid Q4 2024, with revenue growing 14.01% YoY to $460,455,000, driven by Creative Subscriptions and Business Solutions. The company reported a net income of $48,024,000 and achieved its first-ever positive GAAP operating income. Free cash flow nearly doubled YoY, highlighting operational efficiencies.

Total revenue increased 14.01% YoY to $460,455,000.

Net income surged to $48,024,000 from $2,954,000 a year ago.

Free cash flow nearly doubled, reaching $131,773,000.

Wix achieved its first-ever positive GAAP operating income.

Total Revenue
$460M
Previous year: $404M
+14.0%
EPS
$1.93
Previous year: $1.22
+58.2%
Creative Subscriptions ARR
$1.34B
Previous year: $1.19B
+12.6%
Registered Users
282M
0
Gross Profit
$317M
Previous year: $282M
+12.2%
Cash and Equivalents
$1.11B
Previous year: $965M
+14.7%
Free Cash Flow
$133M
Previous year: $77.6M
+72.0%
Total Assets
$1.91B
Previous year: $1.81B
+6.0%

Wix Revenue

Wix EPS

Wix Revenue by Segment

Forward Guidance

Wix expects continued revenue and free cash flow growth in 2025, driven by AI adoption, new product launches, and operational efficiencies. However, FX headwinds may impact top-line performance.

Positive Outlook

  • Revenue guidance for FY25 at $1.97B - $2.00B, up 12-14% YoY.
  • Free cash flow expected to grow to $590M - $610M (30-31% margin).
  • AI-driven innovations and Wix Studio enhancements to drive growth.
  • Strategic pricing initiatives expected to improve margins.
  • Stable demand environment supporting ongoing revenue acceleration.

Challenges Ahead

  • FX headwinds expected to impact revenue growth by ~$34M.
  • Bookings growth in early 2025 may slow as pricing tailwinds lap.
  • Macroeconomic uncertainties could affect demand in some markets.
  • Increased investments in new product launches may pressure near-term margins.
  • Potential risks from competitive AI-driven website builders.

Revenue & Expenses

Visualization of income flow from segment revenue to net income