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Jun 30, 2025
Wix Q2 2025 Earnings Report
Wix reported strong Q2 2025 results with double-digit revenue growth and robust net income, driven by new user cohort momentum and its Base44 acquisition.
Key Takeaways
Wix delivered a solid Q2 2025, with revenue rising to $489.9M and net income reaching $57.7M. The company showed significant traction in new user cohorts and announced its expansion into app development through the acquisition of Base44.
Revenue by Segment
Forward Guidance
Wix raised its full-year outlook for both revenue and bookings, anticipating growth acceleration in the second half of 2025, fueled by Base44 integration, strong cohort performance, and increasing AI adoption.
Positive Outlook
- Raised full-year revenue guidance to $1.975–2.000B
- Raised full-year bookings guidance to $2.040–2.075B
- Strong new user cohort momentum through July
- Base44 expected to contribute $40–50M ARR by year-end
- AI product adoption improving monetization and conversion
Challenges Ahead
- Higher expected costs from AI, marketing, and Base44 integration
- Non-GAAP operating expenses projected at ~49% of revenue
- Anticipated higher cost of revenue in 2H 2025
- Capital expenditure increase from Base44 integration
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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