Harley-Davidson reported a sharp revenue decline and a net loss in Q4 2025 as global shipments and wholesale activity were reduced to better align with retail demand.

Harley-Davidson's third quarter 2025 results showed a substantial increase in revenue and net income, primarily driven by the transformative HDFS transaction. While global retail motorcycle sales experienced a decline, the company's financial services segment saw a significant boost in operating income due to the strategic partnership with KKR and PIMCO.

Harley-Davidson experienced a challenging second quarter in 2025 with consolidated revenue down 19% and net income attributable to HDI down 51% year-over-year. This was largely driven by a 23% decrease in HDMC revenue and a 28% drop in global motorcycle shipments. Despite the downturn in core motorcycle business, the company announced a strategic partnership for Harley-Davidson Financial Services (HDFS) with KKR and PIMCO, valued at approximately 1.75x post-transaction book value, expected to unlock $1.25 billion in cash.

Harley-Davidson reported a challenging first quarter in 2025, with significant decreases in consolidated revenue, operating income, and net income. This was primarily driven by a large decline in the HDMC segment, reflecting lower wholesale shipments and softer than anticipated U.S. retail sales, although the HDFS segment saw improved operating income.

Harley-Davidson reported a challenging fourth quarter in 2024, with a significant decline in revenue and global motorcycle shipments. The company faced headwinds from a high-interest rate environment affecting consumer confidence. Despite these challenges, the launch of new touring motorcycles contributed to growth in the U.S. Touring segment and increased market share. The company is focused on strengthening its foundation through its Hardwire strategy.

Harley-Davidson reported a decrease in consolidated revenue and operating income for Q3 2024, driven by lower motorcycle shipments and global retail sales. While HDFS saw revenue and operating income growth, HDMC experienced declines in revenue and gross margin. The company is lowering its full-year 2024 financial outlook.

Harley-Davidson reported a 12% increase in consolidated revenue, driven by a 13% increase in HDMC revenue and a 10% increase in HDFS revenue. Diluted EPS reached $1.63, while HDMC's operating income margin was 14.7%. The company has revised its full-year 2024 financial outlook and announced a plan to repurchase $1 billion of shares through 2026.

Harley-Davidson's first quarter 2024 results showed a mixed performance. While North America retail sales increased by 6%, driven by new Touring motorcycles, overall revenue decreased by 3% due to lower motorcycle shipments. Operating income also declined by 29% due to lower HDMC and HDFS performance, and an operating loss in the LiveWire segment. The company reaffirms its full-year 2024 financial outlook.

Harley-Davidson's Q4 2023 saw a decrease in consolidated revenue by 8% due to a 14% decline at HDMC, which was partially offset by a 15% revenue increase at HDFS. The company reported a consolidated operating loss of $21 million, driven by losses at HDMC and LiveWire. Diluted EPS was $0.18. Global motorcycle shipments at HDMC decreased by 13%.

Harley-Davidson's Q3 2023 results reflect a challenging macro environment, with a 6% decrease in consolidated revenue and a 38% decrease in operating income. HDMC revenue declined by 9%, while HDFS revenue increased by 15%. The company reaffirms its full-year 2023 outlook.

Harley-Davidson reported a 2% decrease in consolidated revenue for Q2 2023, driven by a decline in HDMC revenue, partially offset by growth in HDFS revenue. Diluted EPS was $1.22. The company showed retail growth and a strong increase in gross margin, despite production suspensions. Full year 2023 outlook was revised.

Harley-Davidson reported a strong start to 2023, with consolidated revenue up 20% and diluted EPS up 41% compared to the prior year. HDMC revenue increased by 21%, driven by wholesale shipment growth and favorable pricing. The company reaffirmed its full-year 2023 outlook.

Harley-Davidson reported a strong finish to the year, with solid execution of its strategic pillars. The company delivered diluted EPS of $0.28, up 100 percent versus prior year. HDMC global motorcycle shipments grew by 18 percent vs prior year, and HDMC revenue grew by 14 percent behind unit growth and global pricing.

Harley-Davidson's Q3 2022 saw a 21% increase in consolidated revenue, driven by a 24% increase in HDMC revenue due to strong global motorcycle shipments. Consolidated operating income grew by 66%, with HDMC up 164% and HDFS down 24%. The company reaffirms its full-year 2022 outlook on HDMC Revenue, HDMC Margin, and HDFS performance.

Harley-Davidson reported a decrease in revenue and operating income for Q2 2022, primarily due to a production suspension. However, pricing strategies and growth in apparel helped to mitigate the negative impact. The company reaffirms its full-year 2022 outlook.

Harley-Davidson reported a 5% increase in consolidated revenue, driven by HDMC revenue growth of 6%. The company reaffirms its full-year 2022 outlook. GAAP diluted EPS was $1.45, and the company repurchased $248 million of shares.

Harley-Davidson reported a 40% increase in total revenue for Q4 2021, driven by higher units, profitable unit mix, and pricing. GAAP diluted EPS was $0.14 compared to a loss of $0.63 in Q4 2020. The company successfully completed the first year of its Hardwire Five-year Strategic Plan.

Harley-Davidson's Q3 2021 results showed a 17% increase in consolidated revenue, driven by growth in the Motorcycles segment due to stronger unit sales and a favorable unit mix. Net income grew by 36%, influenced by growth in both the Motorcycles and Financial Services segments. The company reported GAAP diluted EPS of $1.05, up $0.27 over Q3 2020.

Harley-Davidson reported a strong second quarter with revenue up 77% compared to Q2 2020. The company delivered GAAP diluted EPS of $1.33, a significant increase over the previous year. Strong growth in the Motorcycles and Related Products segment and improved operating income in both Motorcycles and Financial Services contributed to the positive results.

Harley-Davidson reported a strong first quarter with a 10% increase in consolidated revenue and significant net income improvement driven by both Motorcycles and Financial Services segments. The company has increased its full-year guidance for Motorcycles segment revenue and operating margin, as well as Financial Services segment operating income.

Harley-Davidson's Q4 2020 revenue was $725 million, a 32% decrease compared to Q4 2019. The company reported a net loss of $96 million, with a diluted EPS of -$0.63. Despite the challenging quarter, Harley-Davidson highlighted its progress in overhauling the company through The Rewire, building a foundation for its new 5-year strategic plan, The Hardwire.

Harley-Davidson announced further progress implementing The Rewire, a critical overhaul of its business. The company reported third quarter 2020 financial results, including the strongest third quarter net income since 2015.

Harley-Davidson reported a net loss of $92 million on consolidated revenue of $865 million for Q2 2020, reflecting the impacts of COVID-19 and actions taken to rewire the company. GAAP diluted EPS was $(0.60), while adjusted diluted EPS was $(0.35). The company is implementing a new 5-year strategic plan, The Hardwire, and has achieved $250 million in cash savings through The Rewire program.

Harley-Davidson reported a decrease in net income and revenue for the first quarter of 2020, impacted by COVID-19. The company is focusing on cash preservation, liquidity, and supporting dealers and riders, while also outlining a path to a new strategic plan to address the changing business environment.

Harley-Davidson reported Q4 2019 net income of $13.5 million on consolidated revenue of $1.07 billion, with diluted EPS of $0.09. Adjusted diluted EPS, excluding restructuring plan costs and tariff impacts, was $0.20 compared to $0.17 in Q4 2018. The company highlighted advancements in its 'More Roads to Harley-Davidson' plan and expects significant growth in 2021.