Harley-Davidson reported a decrease in net income and revenue for the first quarter of 2020, impacted by COVID-19. The company is focusing on cash preservation, liquidity, and supporting dealers and riders, while also outlining a path to a new strategic plan to address the changing business environment.
Prioritized employee well-being and community support during the global crisis.
Took swift action to protect the company by bolstering the balance sheet and liquidity position.
Initiated 'The Rewire' program to reduce complexity, sharpen focus, and increase decision-making speed.
Focused on enhancing core strengths, prioritizing key markets, and simplifying product launches.
Due to the uncertainty surrounding the magnitude and duration of the COVID-19 pandemic, Harley-Davidson withdrew all guidance on March 26, 2020.
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