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Dec 31, 2024
Harley-Davidson Q4 2024 Earnings Report
Harley-Davidson's Q4 2024 performance was significantly impacted by cyclical headwinds and strategic decisions, resulting in a diluted EPS loss of $0.93.
Key Takeaways
Harley-Davidson reported a challenging fourth quarter in 2024, with a significant decline in revenue and global motorcycle shipments. The company faced headwinds from a high-interest rate environment affecting consumer confidence. Despite these challenges, the launch of new touring motorcycles contributed to growth in the U.S. Touring segment and increased market share. The company is focused on strengthening its foundation through its Hardwire strategy.
Harley-Davidson delivered a diluted EPS loss of $0.93 for Q4 2024.
HDMC revenue decreased by 47% to $420 million compared to the previous year.
Global motorcycle shipments for HDMC were down 53% to 14,010 units.
Global retail sales of new motorcycles decreased by 15% compared to the prior year.
Revenue by Segment
Forward Guidance
For the full year 2025, the company expects HDMC revenue to be flat to down 5% with an operating income margin of 7.0% to 8.0%. HDFS operating income is expected to be down 10% to 15%. LiveWire expects electric motorcycle unit sales of 1,000 – 1,500 and an operating loss of $70 to $80 million. Harley-Davidson, Inc. diluted earnings per share are expected to be flat to down 5%. Capital investments are projected to be $225 to $250 million.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
Analyze how earnings announcements historically affect stock price performance
Avg. Return Before/After Earnings
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