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Aug 31, 2024

Nike Q1 2025 Earnings Report

Nike's first quarter results largely met expectations with early wins in key sports and accelerated innovation.

Key Takeaways

NIKE, Inc. reported a 10% decrease in revenue to $11.6 billion, with diluted earnings per share down 26% to $0.70. Gross margin increased to 45.4%, and net income decreased by 28% to $1.1 billion.

First quarter revenues decreased by 10 percent to $11.6 billion.

NIKE Direct revenues were down 13 percent to $4.7 billion.

Gross margin increased 120 basis points to 45.4 percent.

Diluted earnings per share decreased 26 percent to $0.70.

Total Revenue
$11.6B
Previous year: $12.9B
-10.4%
EPS
$0.7
Previous year: $0.94
-25.5%
Gross Margin
45.4%
Previous year: 44.2%
+2.7%
Demand Creation Expense
$1.23B
Previous year: $1.1B
+11.5%
Operating Overhead Expense
$2.82B
Previous year: $3.05B
-7.4%
Gross Profit
$5.26B
Previous year: $5.72B
-8.1%
Cash and Equivalents
$8.49B
Previous year: $6.18B
+37.3%
Free Cash Flow
$274M
Previous year: -$319M
-185.9%
Total Assets
$37.9B
Previous year: $36.8B
+2.9%

Nike

Nike

Nike Revenue by Segment

Nike Revenue by Geographic Location

Forward Guidance

Given the Company is reporting Q1 results in the midst of a CEO transition, it will address its approach to guidance on the conference call.

Revenue & Expenses

Visualization of income flow from segment revenue to net income