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May 31, 2024

Nike Q4 2024 Earnings Report

Nike's Q4 2024 earnings reflected a mix of challenges and progress, with revenue slightly down but gross margin improved.

Key Takeaways

Nike reported Q4 2024 revenues of $12.6 billion, a 2% decrease year-over-year, but flat on a currency-neutral basis. Diluted earnings per share was $0.99, including $0.02 of restructuring charges, net of tax benefit. Gross margin increased to 44.7%.

Revenues decreased by 2 percent on a reported basis and were flat on a currency-neutral basis.

NIKE Direct revenues decreased by 8 percent on a reported basis.

Wholesale revenues increased by 5 percent on a reported basis.

Gross margin increased to 44.7 percent, up 110 basis points.

Total Revenue
$12.6B
Previous year: $12.8B
-1.7%
EPS
$1.01
Previous year: $0.66
+53.0%
Gross Margin
44.7%
Previous year: 43.6%
+2.5%
Demand Creation Expense
$1.09B
Previous year: $1.09B
-0.1%
Operating Overhead Expense
$3B
Previous year: $3.28B
-8.7%
Gross Profit
$5.63B
Previous year: $5.6B
+0.7%
Cash and Equivalents
$9.86B
Previous year: $7.44B
+32.5%
Free Cash Flow
$2.41B
Previous year: $1.98B
+21.3%
Total Assets
$38.1B
Previous year: $37.5B
+1.5%

Nike

Nike

Nike Revenue by Segment

Nike Revenue by Geographic Location

Forward Guidance

The fourth quarter results highlighted challenges that have led the company to update Fiscal '25 outlook and are taking actions to reposition NIKE to be more competitive, and to drive sustainable, profitable long-term growth

Revenue & Expenses

Visualization of income flow from segment revenue to net income