The Trade Desk announced strong Q2 2024 financial results, with revenue reaching $585 million, a 26% year-over-year increase. The company has made significant progress in CTV, retail media, and identity solutions, empowering brands to buy premium media on the open internet.
Revenue reached $585 million, representing a 26% year-over-year growth.
Customer retention remained over 95% for the past ten consecutive years.
Netflix announced it will expand buying capabilities to include The Trade Desk as one of its main programmatic partners for advertisers.
Roku announced its adoption of UID2, allowing advertisers to implement more precise targeting and a secure means to facilitate data collaboration with Roku Media.
The Trade Desk anticipates continued growth in the third quarter of 2024.