Loading...
•
Sep 30, 2021
Purple Q3 2021 Earnings Report
Reported disappointing results due to manufacturing backlog impacts and missed opportunities related to pricing and cost management.
Key Takeaways
Purple Innovation reported a decrease in net revenue for Q3 2021, primarily due to production issues and reduced marketing spend. While wholesale revenue increased, DTC revenue decreased. The company is focusing on strategic goals, including expanding wholesale retail doors and increasing marketing investment.
Net revenue decreased by 8.7% to $170.8 million compared to Q3 2020.
Wholesale revenue increased by 9.6%, while DTC revenue decreased by 15.9%.
Gross profit decreased to 35.8% compared to 47.2% in the prior year period.
Operating loss was $(6.6) million compared to operating income of $24.3 million in the prior year period.
Purple
Purple
Forward Guidance
The Company currently expects 2021 net revenue to be between $720 and $740 million and Adjusted EBITDA for the full year 2021 is now expected to be between $15 million and $25 million.
Positive Outlook
- Net revenue to be between $720 and $740 million, representing an increase of 11% to 14% over 2020 results
- DTC revenue is projected to reach approximately $475 million for 2021
- Company believes it is on track to meet its target of 400 to 500 incremental doors by the end of 2021, bringing the total to nearly 2800 doors by year end.
- Company also believes that it is on track to reach approximately 3,500 wholesale doors by the end of 2022.
- Company expects to end 2021 with 28 showroom locations and to add more than 30 locations in 2022.
Challenges Ahead
- Additional pressure on gross margins from rising input cost
- Even greater channel mix shift toward wholesale
- Planned increase in marketing investments during the fourth quarter
- Adjusted EBITDA for the full year 2021 is now expected to be between $15 million and $25 million.
- Year-end liquidity, inclusive of availability under the Company’s existing line of credit, is anticipated to be between $85 million and $95 million.