Purple Innovation achieved an improved net loss and positive adjusted EBITDA in the third quarter of 2025, with net revenue slightly up year-over-year. The company's restructuring program and product initiatives like Rejuvenate 2.0, along with the Mattress Firm partnership, contributed to these results, despite softer e-commerce performance.
Net revenue for Q3 2025 was $118.8 million, a slight increase from $118.6 million in Q3 2024.
Gross profit increased to $50.9 million (42.8% of net revenue) in Q3 2025, up from $35.2 million (29.7%) in the prior year.
Net loss attributable to Purple Innovation, Inc. significantly declined to $11.7 million in Q3 2025, compared to $39.2 million in Q3 2024.
Adjusted EBITDA turned positive at $0.2 million in Q3 2025, an improvement from $(6.4) million in the prior year.
Purple Innovation is maintaining its full-year 2025 guidance, projecting revenue between $465 million and $485 million and adjusted EBITDA from breakeven to $10 million, driven by the success of Rejuvenate 2.0 and the Mattress Firm partnership.