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Jun 30, 2025
Nature's Sunshine Q2 2025 Earnings Report
Nature's Sunshine reported strong financial results for the second quarter of 2025, with increased net sales and adjusted EBITDA, driven by strength in Japan, Central Europe, and digital business momentum.
Key Takeaways
Nature's Sunshine delivered a strong second quarter in 2025, with net sales increasing by 4% to $114.8 million and adjusted EBITDA rising by 8% to $11.3 million year-over-year. The company saw particular strength in Asia and North America, alongside improvements in gross profit margin and a decrease in volume incentives as a percentage of net sales.
Net sales increased by 4% to $114.8 million in Q2 2025 compared to $110.6 million in the same period last year.
GAAP net income attributable to common shareholders significantly increased to $5.3 million, or $0.28 per diluted common share, from $1.3 million, or $0.07 per diluted common share, in Q2 2024.
Adjusted EBITDA grew by 8% to $11.3 million, up from $10.4 million in the prior year quarter, primarily driven by increased net sales.
Gross profit margin improved to 71.7% in Q2 2025 from 71.4% in Q2 2024, attributed to cost savings initiatives.
Revenue by Geographic Location
Forward Guidance
Nature's Sunshine has raised its full-year 2025 net sales and adjusted EBITDA guidance, reflecting confidence in continued growth despite macroeconomic uncertainties.
Positive Outlook
- Full year 2025 net sales guidance increased to a range of $460 - $475 million (previously $445 - $470 million).
- Adjusted EBITDA guidance for full year 2025 increased to a range of $41 - $45 million (previously $38 - $44 million).
- Confidence in the underlying health of the business and ability to drive sustainable growth.
- Continued strength observed in Japan and Central Europe.
- Sustained momentum in digital business and auto ship program.
Challenges Ahead
- Macroeconomic environment remains uncertain.
- Operating income decreased compared to the prior year quarter.
- SG&A expenses increased due to timing of compensation costs, digital marketing investment, and non-recurring expenses.
Revenue & Expenses
Visualization of income flow from segment revenue to net income
Historical Earnings Impact
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Avg. Return Before/After Earnings
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