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Mar 31
Cricut Q1 2025 Earnings Report
Reported First Quarter 2025 Financial Results
Key Takeaways
Cricut reported Q1 2025 revenue of $162.6 million, a 3% decrease year-over-year. Net income increased 22% to $23.9 million, and diluted EPS rose to $0.11. Paid subscribers grew 6% to over 2.97 million.
Q1 2025 revenue was $162.6 million, down 3% from Q1 2024.
Net income for Q1 2025 was $23.9 million, up 22% compared to Q1 2024.
Diluted earnings per share were $0.11, an increase from $0.09 in Q1 2024.
Paid subscribers grew 6% year-over-year to over 2.97 million.
Cricut
Cricut
Cricut Revenue by Segment
Cricut Revenue by Geographic Location
Revenue by Segment
Platform Revenue
CapyFin.comProducts Revenue
CapyFin.comRevenue by Geographic Location
International Revenue
CapyFin.com Forward Guidance
Cricut is accelerating investments in hardware product development, materials, and engagement to drive future revenue growth, despite uncertainty from tariffs. The board has approved a special dividend, a recurring semi-annual dividend, and a stock repurchase program.
Positive Outlook
- Continuing positive International sales growth.
- Strong profitability.
- Majority of finished goods spend moved outside of China, providing a competitive advantage.
- Accelerating investments in hardware product development, materials, and engagement.
- Board approved special dividend, recurring semi-annual dividend, and stock repurchase program.
Challenges Ahead
- Tariffs have introduced uncertainty.
- While not explicitly negative, the report acknowledges navigation of uncertainty introduced by tariffs.
- Active Users decreased slightly year-over-year.
- 90-Day Engaged Users decreased 4% year-over-year.
- Revenue decreased 3% year-over-year.
Revenue & Expenses
Visualization of income flow from segment revenue to net income