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Jun 30, 2021
Cricut Q2 2021 Earnings Report
Cricut's Q2 2021 performance was driven by new users and strong engagement, resulting in revenue growth and profitability.
Key Takeaways
Cricut, Inc. reported a strong second quarter with a 42% increase in revenue compared to Q2 2020. The company saw growth in users and paid subscribers, and achieved its tenth consecutive quarter of profitability.
Revenue increased by 42% compared to Q2 2020.
Total users climbed to 5.4 million.
Paid subscribers grew by 77% compared to Q2 2020, reaching 1.8 million.
The company delivered its 10th consecutive quarter of profitability with a net income of $49.1 million.
Cricut
Cricut
Cricut Revenue by Segment
Cricut Revenue by Geographic Location
Forward Guidance
The large pull forward of users from 2020 and the first half of 2021 provide a powerful flywheel effect to our business with long-term monetization opportunities.